Swiss Skills study: How to attract, develop and retain young talents

Client: Swiss Skills Services: Next Generation Duration: 7 months Project Lead: Amadeo Disasi & Nicté Miranda


SwissSkills wanted to gain insight into the factors that determine the recruitment, development and long-term retention of 17- to 27-year-old skilled workers in Switzerland. The aim was to produce a fact-based study among high potentials, taking into account differences and similarities between sectors, genders and language regions, in order to derive concrete measures for professional associations. Data was collected throughout Switzerland through a quantitative questionnaire (sample size=600) and qualitative focus groups before the in-depth report was published in three languages (German/Italian/French).

Applied Methods

  • Desk Research
  • Quantitative questionnaire
  • Qualitative focus groups
  • Visualization of data
  • Statistical analysis
  • Qualitative content analysis



Thanks to the key findings from the quantitative research and the qualitative focus groups, SwissSkills was able to gain a representative picture of how best to attract, develop and retain the most talented professionals in Switzerland. In addition, the findings and concrete recommendations for action help the professional associations to make strategic decisions in times of a war for talent. A total of 600 participants were part of the report which contained thirty pages and translated into all three national languages (de/fr/it).

You can find the complete study in german by clicking here:

SwissSkills_Report 2023


Nicole Steiner (Head of organizational development):
„The collaboration with Kitoko enabled us to gain a deep insight into what our SwissSkills participants need from an employer. And this across all sectors and language regions of Switzerland. We were thus able to share the valuable findings with the professional associations. Many thanks to the always professional and uncomplicated cooperation with the entire Kitoko team!“


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