Challenge
SwissSkills wanted to gain insights into which factors are decisive for the recruitment, development and long-term retention of 17– to 27-year-old professional young talents in Switzerland. The aim was to create a fact-based study that considers sector, gender and language region differences as well as commonalities in order to derive concrete action measures for the professional associations.
Applied Methods
- Desk Research
- Quantitative questionnaire
- Qualitative focus groups
Outcome
Thanks to the key findings from the quantitative research and the qualitative focus groups, SwissSkills was able to gain a representative picture of how best to attract, develop and retain the most talented professionals in Switzerland. In addition, the findings and concrete recommendations for action help the professional associations to make strategic decisions in times of a war for talent. A total of 600 participants were part of the report which contained thirty pages and translated into all three national languages (de/fr/it).
Process
